about undertow

our offerings

Undertow is a San Diego-based event and consulting company dedicated to the non-alcoholic industry.

We provide two core services:

  1. Crafting elevated, custom zero-proof bars for weddings, corporate events, festivals & beyond.

  2. Offering expert consulting to help bars and restaurants build profitable and successful non-alcoholic programs.

Whether you’re local to Southern California or global, let us help you make waves in this emerging industry.

about our team

Our team brings together over two decades of combined experience in the beverage and hospitality industry. As trailblazers in the non-alcoholic space, we possess the deep, localized knowledge to understand exactly what San Diego consumers are looking for. This expertise is proven through our track record of participating in and hosting over 100 events across San Diego County, where we are known for crafting uniquely tailored menus that elevate every occasion. We are the trusted community experts because we bring unwavering professionalism, meticulous attention to detail, and a commitment to integrity and transparency to everything we do.

We built the blueprint for San Diego's non-alcoholic scene. Now, let's build your success story.