about us
From launching San Diego’s first non-alcoholic bar in 2022 to consulting on the city’s second in 2026, we’ve led the charge in redefining how San Diego socializes without alcohol. What began as a bold idea has grown into a movement, fueled by partnerships with brands like Intuit, Yeti, Stepping Stone, and SDGE, and recognition from NBC, NPR, and multiple local press outlets.
Today, we work closely with leading names in the non-alcoholic space, collaborating on brand launches, creative campaigns, and content that inspires a more mindful lifestyle.
With over two decades of combined industry experience, our team brings unparalleled expertise in beverage and hospitality. We’ve hosted more than 100 events across San Diego County, from weddings and corporate activations to large-scale community gatherings, always with professionalism, creativity, and heart.
We built the blueprint for San Diego’s non-alcoholic scene.
Now, let’s build your success story.
why undertow?
What sets us apart:
San Diego's original N/A trailblazers — we wrote the playbook others now follow
End-to-end expertise — from mobile bar events to beverage consulting to full brand launches
Relationship-first hospitality — we connect with clients and guests, creating memorable experiences
Wellness-first approach — every ingredient is mindfully chosen to support overall well being
Proven at scale — 100+ events, national brands, local venues, and thousands of guests served
Local insight, global standards — we know San Diego's vibe and deliver hospitality that exceeds it
Clients choose us because we deliver clarity, quality, and results. Whether you're planning a wedding, launching a venue, building your brand, or need fresh content, Undertow can do it all.
