let’s grow your business with genuine storytelling, strategy, & design.

  • Undertow Collective is the team behind San Diego’s first two non-alcoholic bars. We’ve leveraged over two decades of hospitality expertise to support 100+ events and have been featured on NBC and NPR.

    Whether we’re crafting your content, designing your menu, or launching your venue, we bring the same meticulous detail that built a movement.

    We built the blueprint for San Diego’s non-alcoholic scene.

    Now, let’s build your success story.

  • We do it all. From designing NA menus and launching brands to high-level business consulting, mobile bar activations, and scroll-stopping content creation, we bring over two decades of industry experience to every project. Our approach is simple: we start by getting to know you and your brand, deep-dive into your goals, and then build a strategic plan of action that actually gets results.

  • Whether you're a startup just getting off the ground or an established brand looking to level up, we only take on partners we truly believe in.

    We’ve spent the last five years building our own projects from the ground up and serving as a go-to voice in the industry, which is exactly why we know how to turn your vision into a win. We don’t just offer services; we treat your project like it’s our own, delivering the kind of work that actually moves the needle.

Free Spirits Tequila - Non-Alcoholic Margarita

  • We create lifestyle and storytelling content that shows brands true to themselves, connecting with all ranges of people. Our secret? Content that evokes emotion, matched with relatable moments that make the viewer genuinely curious about what we're showcasing.

  • We provide comprehensive consulting that turns your business vision into a reality, from building foundational brand identities and marketing strategies to streamlining your daily operations. Whether we’re designing your website, optimizing for SEO, or developing custom zero-proof menus, we partner with you on everything from business development to social media strategy. It’s all about creating the professional edge and operational flow your brand needs to scale effectively.

  • Undertow is San Diego’s original zero-proof mobile bar.

    Our approach goes far beyond traditional sugar-filled mocktails. Each menu is custom curated using premium zero-proof spirits and functional botanicals including adaptogens, nootropics, kava, and CBD. The result is a collection of sophisticated cocktails that are layered, balanced, and intentionally low in sugar. Every drink is designed to support presence, relaxation, and social connection while delivering the complexity and ritual people expect from a true craft bar.

From Our Clients

  • Business Consulting

    I have been VERY impressed with Crystal and Kaylee's services! Their knowledge on branding, marketing and Social media platforms is invaluable and I have learned so much! They really helped me understand how to market my brand in creative unique ways I hadn't even thought about before! They showed me how to understand the analytics from the platforms I use to continue to adjust my content and draw more customers. They understand the consumer mind and you can tell they really enjoy using their creativity to help you build your business and draw customers. They are so kind and patient and really took the time to get to know me, my business, and my goals to customize a plan that felt so aligned with my needs and mission. I can't say enough positive things about Undertow Collective. I'm so looking forward to continuing to work with them!

    -Caroline, Touch the Game

  • Mobile Bar for wedding

    We had the absolute pleasure of having Undertow Collective set up and bartend at our wedding in October, and they were an incredible hit with our guests. Not only are they genuinely kind, energetic people (it’s obvious they truly love what they do), but they are also amazing mixologists. Every drink was thoughtful, creative, and delicious.

    Their non-alcoholic bar added such a fun and unique element to our wedding. Guests kept going back for more and were so impressed by the quality and creativity of the drinks. They were extremely personable, the service was smooth and professional, and the energy they brought made the whole experience even better.

    -Diana & Kara

  • content creation

    Appreciate all the work that Undertow Collective puts into these videos. It definitely helped bring some variety and freshness to our content! And the SoCal vibes are *chefs kiss*.

  • content creation

    Just finished reviewing all of the content. We absolutely love these, they’re perfect!

  • content creation

    Great work! Looks like the videos are performing well and they haven’t even been picked up by ads yet! This is exactly what we wanted to see and we’d love to do another round of content with you!

  • Content creation

    We are a small team here at MAG Beverages, and we really needed help upping our social media game. Having worked with Kay & Crystal in the past and followed their online content, we were confident in their unique ability to communicate our brand's values and style, and they delivered!

    We have seen steady growth in our Instagram interactions and follower count, and we are very grateful for their continued support for MAG. It is our pleasure to highly recommend working with the Undertow Collective to see a tangible improvement in your brand's growth and your ability to reach new customers! 

    - Adit & Matt, MAG Beverages 

Follow us @undertowco

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