zero-proof consulting

Zero-Proof Menu Development & Non-Alcoholic Consulting

At Undertow, we help restaurants, bars, hotels, and hospitality concepts build thoughtful zero-proof beverage programs that meet the rapidly growing demand for non-alcoholic options. Whether you already have an N/A menu and want to refine it, or you’re starting from scratch, we provide guidance on what today’s consumers are actually looking for.

With more than four years of experience in the non-alcoholic beverage space, we know which brands and products resonate with customers and which ones fall flat. We help source the right beverages, connect you with the people behind leading N/A brands, and design menus that are both exciting for guests and profitable for operators.

In today’s hospitality landscape, a strong zero-proof menu is no longer optional. Guests expect high-quality non-alcoholic options, and businesses without them are leaving significant revenue on the table. We help you build a program with the right product mix, thoughtful pricing, and margins that make sense for your business while delivering a memorable experience for your customers.

LET'S WORK TOGETHER

our past menu creations

Vibrant cocktail with ice and lemon wedge on a bar surrounded by small bowls filled with various garnishes and ingredients.
A 16-ounce bottle of alcohol-free Kavahol next to a yellow tropical cocktail garnished with dried lime, flower, and a straw on a table.
A bottle of Free Spirits non-alcoholic tequila and a cocktail garnished with a dried lime slice on a textured glass.
A zero-proof espresso martini, made with a non-alcoholic coffee spirit with coffee beans on top next to a bottle of Lyres Coffee Original non-alcoholic spirit on a white marble surface.
Bottle of The Pathfinder Hemp and Root non-alcoholic spirit with a cocktail garnished with a star anise in a glass, placed on a bar counter with bar tools and glasses in the background.
A bottle of Souz Hum non-alcoholic elixir and a glass of the drink topped with foam on a wooden table, with a modern lamp and chairs in the background.
Top-down view of seven cocktails with various garnishes and ingredients on a dark marble surface.
A cocktail with a thick layer of foamy topping in a textured glass on a decorated surface.
A tall glass of pink cocktail with ice and a green leaf garnish on top, placed on a light-colored surface against a gray background.
A glass dessert cup filled with a dark red layered drink, topped with pink foam and finished with two raspberries and a decorative cocktail pick.
A glass of dark iced cocktail garnished with a lemon peel and cherry on a cocktail pick, on a white surface.
A glass of yellow cocktail with a salted rim and a lime slice garnish on top, placed on a white surface with a gray background.
A tall glass of purple lavender lemonade with ice cubes, garnished with a sprig of lavender.
A glass of a dark red beverage with a slice of dried lemon on top, served on a light-colored marble countertop.
A glass of iced coffee topped with whipped cream and sprinkled with cocoa powder, placed on a white marble surface.
A tall glass of creamy, yellow-colored drink garnished with a dried lemon slice and pink orchids flowers against a gray background.
A tall glass of mojito cocktail garnished with lime slice and mint leaves.
A pink cocktail in a glass with a frothy top, garnished with red sprinkles or crumbles.
A tall glass of iced tea garnished with a slice of jalapeño pepper on top, placed on a white surface with a plain background.
A tall glass of purple-colored beverage garnished with a purple pansy flower on ice and sprinkled with a brown powder, set against a plain light background.