Content
Creation

We create social-first photo and video content that helps brands earn attention, build trust, and tell their story. Our specialty is the non-alcoholic and functional beverage space, but we love working with brands across lifestyle, wellness, hospitality, and beyond.

Lifestyle

Your brand in real life. Natural, relatable content that shows where your products fit into everyday moments. Based in San Diego, we use beach and tropical settings to capture that relaxed, storytelling vibe that performs really well across socials.

Recipes

Give your customers a little inspiration for their next pour. With over two decades of bartending experience, we create fresh, approachable recipes that show what your product can do - bringing seasonal ingredients, organic products, and creativity to the mix.

Educational

There’s a story behind every good product. With five years in the non-alcoholic industry, we bring firsthand experience to videos that break down ingredients, answer common questions, and show what makes your brand different. No confusing jargon or sales-heavy scripts, just genuine, approachable insight that helps people understand what they’re buying and why it matters.

Product Spotlight

A closer look at your products, from what’s inside the box to the story behind your brand. We introduce what you’ve sent and what makes it worth getting to know.

“We are a small team here at MAG Beverages, and we really needed help upping our social media game. Having worked with Kay & Crystal in the past and followed their online content, we were confident in their unique ability to communicate our brand's values and style, and they delivered!
We have seen steady growth in our Instagram interactions and follower count, and we are very grateful for their continued support for MAG. It is our pleasure to highly recommend working with the Undertow Collective to see a tangible improvement in your brand's growth and your ability to reach new customers!”
—Adit & Matt
MAG Beverages
“The Kavahol team can’t recommend Kay and Crystal from Undertow Co. enough. Not only do they consistently deliver content on time, but the quality, thought, and care behind their content is always top notch.
Some of our best performing videos on TikTok were created by them, amassing thousands of views and boosting our product sales.
Aside from that, they are kind and super easy to work with! Always open to feedback and collaboration. Their knowledge and experience in the N/A space sets them apart from the sea of creators out there.
—The Kavahol Team